Colleges and Universities

Colleges and Universities should archive their social media to preserve their digital history, showcase their achievements, comply with legal requirements, and protect their reputation. The benefits of archiving social media include enhancing research and education, engaging alumni and donors, supporting marketing and branding, and facilitating access and discovery. Colleges and Universities media archiving falls under the Federal Records Act in the USA, which requires federal agencies to preserve records of their activities and communications, including social media posts.